Library Marketing

Part 1 of The Library Marketing Toolkit:

The Library Marketing Toolkit is designed for use by Library Managers, Directors, Library Trustees, Library Employees and Friends of libraries who want to enhance their patrons' experience. As a long time library advocate, fundraiser, grant writer and former Director - I hope you find this toolkit helpful and will use it to help increase awareness of your vital services. Part 1 features products that will increase awareness of library services and opportunities in the physical environment. Subsequent editions will include print, broadcast media, political and on-line marketing.

The competition for the necessary resources required to fund libraries has become extraordinarily keen. The benefit of libraries to the public and academic research is clearly much greater than the intrinsic value of resources expended. However, without effectively marketing Library services so that relative value is common knowledge - branches are closed for lack of funding, library acquisitions are cut back, library hours are diminished and critical services to patrons are curtailed.

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